XPRMNT is a label services and creative consultancy built to move music into the world — clearly, intentionally, and at scale.

Image of downward pointing arrow
Black and white photo of a large outdoor concert at night with a full audience, stage lighting, and a rocky hillside in the background.

PHOTO BY KIT TINCHER

About XPRMNT

Creative infrastructure for serious work.

XPRMNT is a music-centric creative infrastructure collective—combining modern label services with a curated network of elite specialists across every major creative and operational discipline.

One call replaces 20 conversations
Strategy through execution
Protect the creative spark
Reduce friction. Keep momentum

What we do

Our role is simple and exacting: identify what matters most, close the gaps, and take ownership from strategy through execution. We don’t just advise—we steward the process so creative work moves forward with clarity, intention, and momentum intact.

Artists, bands, managers, and partners come to XPRMNT because they want fewer variables and better outcomes. We bring steady, professional leadership to complex projects—reducing friction, eliminating guesswork, and transforming ideas into finished work that arrives fully realized.

How it works

01
Assess
We evaluate your current team, goals, and gaps with clear eyes and practical priorities.
02
Assemble
We build the right specialist team and systems for the work—no bloated packages, no unnecessary parts.
03
Execute
We coordinate timelines and execution so everything moves as one unified effort.
04
Compound
We build infrastructure so each project is easier, clearer, and more powerful than the last.

Where we show up

We partner with artists, managers, and teams at pivotal moments—when momentum needs structure and creative work needs protection.

Projects & campaigns
Strategy, narrative, content systems, rollout architecture, and execution across every phase.
Touring & activation
Tour marketing support, event strategy, routing amplification, and cultural placement.
Infrastructure & operations
Digital frameworks, commerce systems, rights and revenue architecture built to scale.

We are drawn to people who trust their instincts but respect the craft—artists, managers, and leaders who know the difference between noise and signal, and who want to dream big without losing the thread. High-level creative work requires more than vision; it requires alignment of people, timing, intention, and execution.

Every project is a living experiment in trust, clarity, and follow-through. Our role is to hold the center of gravity—bringing structure to momentum, clarity to complexity, and leadership to moments where it matters most. When the vibration is right and the structure underneath it is intentional, creative energy can move freely.

The work doesn’t just succeed—it resonates.

— David Fulton · Founder · Team Lead · Creative Director